Unique and Large Typography
Typography uses one design trend across the website to lead readers to different parts of the page. For instance, The New Yorker website leads visitors from one section to another based on the typography and font sizes.
Large & Responsive Images
Your customers are coming from all over the place and have high expectations. The image that Medium uses above is extremely powerful, but if it was only visible from desktop computers, many people may miss it on mobile or tablet.
The pages of your website should have a clear path for the user to take. Removing a busy navigation makes the experience cleaner and distraction free. This improved experiences help to improve the likelihood that the user will find the information they need to complete a desired action.
Background videos focus on enticing the visitor from the moment they land on your page. The video allows your visitor to understand the key points about your company without ever having to read a single line of text.
Flat design helps the visitor understand your content more quickly, and adding some elements of depth can bring it to life. Regardless of whether you fully design your website using flat design or utilize shadows and other elements.
Responsive Card Design
Card design is becoming more and more popular across B2B and B2C websites because it helps to deliver easily digestible chunks of information for users. Using this design on your site can help highlight multiple products or solutions side-by-side.